draadwerk is a German brand known for its modern, minimalistic interior decor—creating timeless pieces such as candles, trays, and lamps. After several successful years in business, the team wanted to invest in a comprehensive brand book to establish a clear set of rules and guidelines, ensuring consistency without having to reinvent the wheel for every new asset.

Building on their existing foundation, we refined and expanded the visual identity, creating a detailed brand book with clear instructions for application across all channels. The process included defining a color palette and typography system that reflects draadwerk’s aesthetic while staying true to the brand’s established world. This was not a complete rebrand but rather a thoughtful brand refresh—revising and reevaluating every element to ensure it continues to align with draadwerk’s core values and timeless minimalism.